EXTRA^® Back to School Program

Terms and Conditions

Offer available only while Reward supplies last.

1. ELIGIBILITY: The Extra^® Back to School Program (“Offer”) is open only to legal residents of the fifty (50) United States and the District of Columbia who are at least 18 or older. Void where prohibited or restricted. Employees, directors, officers, and agents of Mars Wrigley Confectionery US, LLC (“Sponsor”), Realtime Media (“Administrator”) and each of their respective parent companies, divisions, affiliates, subsidiaries, advertising and promotional agencies and suppliers involved in the Offer are herein collectively referred to as the “Offer Entities” and are not permitted to claim a Reward. Void where prohibited by law. All federal, state, and local laws and regulations apply. By participating in this Program, you unconditionally accept and agree to comply with and abide by these “Terms and Conditions” and the decisions of Sponsor, including the interpretation of these Terms and Conditions, administration of the Program, fulfillment of the Rewards (as defined below), and Sponsor’s exercise of discretion, which will be final, non-appealable, and binding in all respects.

    

2. TIMING: The Offer begins at or about 9:00 a.m. Eastern Time (“ET”) on July 13, 2026 and ends at 11:59 p.m. ET on October 14, 2026, or while Reward supplies last, whichever occurs first (the “Offer Period”). The Offer Period is comprised of five (5) periods in which a different reward (each, a “Reward”) will be available, while supplies last, as set forth below (each, a “Reward Period”):

*Rewards are available only while supplies last, and are fulfilled on a first-come, first-served basis. If Reward supplies from a previous Reward Period are still available in subsequent Reward Periods, you will be able to select from the available Rewards, subject to the limits below. 

The designated computer clock of the Sponsor is the official time-keeping device in the Offer. Sponsor reserves the right to modify or terminate this Offer at any time.

3. HOW TO PARTICIPATE IN THE OFFER: Between July 13, 2026 and September 30, 2026 (the “Purchase Period”), purchase at least two (2) packs of eligible EXTRA^® gum in a single transaction from a participating retailer (“Qualifying Purchase”) and keep the original transaction receipt. Eligible EXTRA^® gum products consist of the following:                  

    

• EXTRA^® POLAR ICE SINGLE 15 STICKS

• EXTRA^® SPEARMINT SINGLE 15 STICKS

• EXTRA^® SWEET WATERMELON SINGLE 15 STICKS

• EXTRA^® WINTERFRESH SINGLE 15 STICKS

• EXTRA^® PEPPERMINT SINGLE 15 STICKS

• EXTRA^® SPEARMINT MEGA PACK 35 STICKS

• EXTRA^® SMOOTH MINT SINGLE 15 STICKS

• EXTRA^® POLAR ICE MEGA PACK 35 STICKS

• EXTRA^® PEPPERMINT MEGA PACK 35 STICKS

• EXTRA^® SWEET WATERMELON MEGA PACK 35 STICKS

• EXTRA^® PINK LEMONADE SINGLE 15 STICKS

• EXTRA^® SOUR BLUE RASPBERRY SINGLES 15 STICK

• EXTRA^® SOUR STRAWBERRY SINGLES 15 STICK

To claim a Reward, visit https://www.extragum.com/back-to-school (“Website”) and complete the registration form, which may include, without limitation: full name (initials are not permitted), street address (P.O. Boxes not accepted), city, state, ZIP Code, date of birth, and phone number. You will then be able to view the available Rewards (based on Reward supply availability and Reward Period) and select the one (1) Reward you would like to claim. Then, follow the on-screen instructions to upload the Qualifying Purchase original transaction receipt showing the Qualifying Purchase, including a purchase date within the Purchase Period, store name, product name(s), and total transaction amount paid after any discounts or coupons and before tax (“Receipt”). Once you have confirmed the Receipt image is visible, click “submit” to make an official claim in this Offer (the “Claim”). The Receipt must display a date within the Offer Period. If the Receipt is too long to fit in a single image, you may fold the receipt to fit, provided the retailer’s name, the date of the transaction, and the Qualifying Purchase including price paid are all visible. A Receipt may only be used once to receive a Reward. A Receipt may not be used by more than one (1) Participant. Receipts must be readable. Mechanical reproductions, Receipts created by artificial intelligence, altered Receipts, or unreadable Receipts will not be accepted. Claims submitted in excess of the limits set forth herein will not be accepted. NOTE: Proof of submission does not constitute proof of delivery or receipt of the Claim. The Offer Entities are not responsible for technical difficulties of any kind, or for false, incorrect, changed, incomplete or illegible Claim information. Please keep a copy of all materials submitted for your records.

Incomplete or illegible information will delay or nullify a Claim. Requests from groups, clubs, or organizations will not be honored. May not be combined with any other coupon, rebate or offer.

Limit: One (1) Claim per Reward Period per person. Attempts made by the same individual to submit Claims in excess of the stated limit by using multiple or false contact information, accounts or otherwise, may result in disqualification. Claims generated by artificial intelligence, script, computer programs, macro, programmed, robotic or other automated means are void and may be disqualified. Claims that are in excess of the stated limits, incomplete, illegible, corrupted, damaged, destroyed, forged, false, lost, late or misdirected, deceptive or otherwise not in compliance with the Terms and Conditions may be disqualified from the Offer at Sponsor’s sole and absolute discretion. Those who do not follow all instructions, provide the required information in their Claim, or abide by these Terms and Conditions or other instructions of Sponsor may be disqualified. Claims submitted by those who do not meet the eligibility requirements (including all requirements with respect to age and residence) are void. Individuals participating in this Offer may not share an email address. In the event of a dispute over the identity of a participant, Claim will be deemed submitted by the registered account holder of the email address associated with such Claim, provided that person is eligible. Any participant may be required to show proof of being the registered account holder. Registered account holder is defined as the person assigned to an email address by an Internet access provider, online service provider, or other organization responsible for assigning email addresses. In the event that a dispute regarding the identity of the individual who submitted a Claim cannot be resolved to Sponsor’s satisfaction, the affected Claim will be deemed ineligible.

4. REWARDS: Upon receipt of a Claim, including a valid Receipt, you will, subject to verification of eligibility and verification of the Receipt, receive your selected Reward. Rewards are available beginning on the start date of the applicable Reward Period as noted in the chart below. Note, if Reward supplies exist after the applicable Reward Period has ended, that Reward will be available in subsequent Reward Periods, while supplies last, and displayed as a selection option when uploading your Receipt. You will then be able to select which Reward they would like to claim, subject to the Claim and Reward limits set forth herein. The Rewards available in this Offer are:

    

Limit: One (1) Reward type per person, regardless of Reward Period. For example, if you submit a valid Claim in Reward Period 2, and Reward supplies remain, you may choose between a Sticky Note Pad and a Sticker. If you submit a valid Claim in a subsequent Reward Period, you may not select a Sicky Note Pad again, even if supplies remain. There is a limit of one (1) Reward per Reward Period. You may not submit additional Claims or receive additional Rewards in any individual Reward Period, regardless of when the Qualifying Purchase was made. 

Any depiction of a Reward in any marketing is for illustrative purposes only, and actual Reward details/appearance may vary. Sponsor reserves the right to modify, substitute, or terminate a Reward in its sole and reasonable discretion. Rewards will be mailed to the participant within four (4) to six (6) weeks after Receipt verification. 

5. LIMITATION OF LIABILITY: The Offer Entities do not assume any responsibility for any disruption in the Offer, including, but not limited to, the failure or interruption of any website or any internet service provider. In the event there is a discrepancy or inconsistency between disclosures and other statements contained in any Offer materials and these Terms and Conditions, these Terms and Conditions shall prevail, govern, and control. In the event Sponsor is prevented from continuing with the Offer by any event beyond its control, including, but not limited to, fire, flood, epidemic, earthquake, explosion, labor dispute or strike, act of God or public enemy, communications or equipment failure, utility or service interruptions, riot or civil disturbance, terrorist threat or activity, war (declared or undeclared), interference with the Offer by any party, or any federal, state, or local government law, order, or regulation, order of any court or jurisdiction, or other cause not reasonably within Sponsor’s control (each, a “Force Majeure” event or occurrence), Sponsor shall have the right to modify, suspend or terminate the Offer or Offer Item. If, for any reason, the Offer (or any part thereof) is not capable of running as planned for reasons which may include, without limitation, a Force Majeure event/occurrence, infection by computer virus, tampering, unauthorized intervention, fraud, technical failures, or any other causes which may corrupt or affect the administration, security, fairness, integrity or proper conduct of this Offer, then the Offer Entities reserve the right at their sole discretion to cancel, terminate, modify or suspend the Offer in whole or in part.

    

   By participating in this Offer, you agree that the Offer Entities and each of their respective affiliates, subsidiaries, representatives, consultants, contractors, legal counsel, advertising, public relations, promotional, fulfillment and marketing agencies, website providers and each their respective officers, directors, stockholders, employees, representatives, designees and agents (“Released Parties”) are not responsible for: (i) lost, late, damaged, incomplete, stolen, misdirected, or undeliverable Claims and/or Rewards; (ii) any computer, telephone, satellite, cable, network, electronic or Internet hardware or software malfunctions, failures, connections, or availability; (iii) garbled, corrupt or jumbled transmissions, service provider/network accessibility, availability or traffic congestion; (iv) any technical, mechanical, printing or typographical or other error; (v) the incorrect or inaccurate capture of Claim information or the failure to capture, or loss of, any such information; (vi) any error, omission, interruption, deletion, defect, delay in operation or transmission, communications line failure, technical error, theft or destruction or unauthorized access to the Offer; (vii) any injury or damage, whether personal or property, to participants or to any person's computer related to or resulting from participating in the Program; and (viii) Claims and/or Rewards that are late, forged, lost, misplaced, misdirected, tampered with, incomplete, deleted, damaged, garbled or otherwise not in compliance with the Official Rules.

    

   By participating in this Offer you agree: (i) to be bound by these Terms and Conditions; (ii) to waive any rights to claim ambiguity with respect to these Terms and Conditions; (iii) to waive all of your rights to bring any claim, action or proceeding against any of the Released Parties in connection with the Program; and (iv) to forever and irrevocably agree to release and hold harmless each of the Released Parties from any and all claims, lawsuits, judgments, causes of action, proceedings, demands, fines, penalties, liability, costs and expenses (including, without limitation, reasonable attorneys’ fees) that may arise in connection with: (a) the Offer, including, but not limited to, any Offer-related activity or element thereof, participation or inability to participate in the Offer; (b) the violation of any third-party privacy, personal, publicity or proprietary rights; (c) human error; (d) any wrongful, negligent, or unauthorized act or omission on the part of any of the Released Parties; or (e) the negligence or willful misconduct by a participant.

    

6. WAIVERS AND DISCLAIMERS: The Offer Entities assume no responsibility or liability for: (a) lost, late, stolen, undelivered, inaccurate, incomplete, delayed, misdirected, damaged or garbled registrations, Claims, emails, and/or Rewards; (b) any incorrect or inaccurate entry information, or for any faulty or failed electronic data transmissions; (c) any unauthorized access to, or theft, destruction or alteration of registrations or Claims at any point in the operation of this Offer; (d) any technical malfunction, failure, error, omission, interruption, deletion, defect, delay in operation or communications line failure, regardless of cause, with regard to any equipment, systems, networks, lines, cable, satellites, servers, computers or providers utilized in any aspect of the operation of the Offer; (e) inaccessibility or unavailability of the Internet or the website or any combination thereof or for computer hardware or software malfunctions, failures or difficulties, or other errors or difficulties of any kind whether human, mechanical, electronic, computer, network, typographical, printing or otherwise relating to or in connection with the Offer, including, without limitation, errors or difficulties which may occur in connection with the administration of the Offer, the processing of Claims, the announcement of the Rewards; or (f) any injury or damage to entrants or to any other person's computer which may be related to or resulting from any attempt to participate in the Offer. 

    

7. PRIVACY POLICY: By participating in the Offer, each participant agrees to all of the terms and conditions of the Sponsor’s Privacy Policy, which is available at https://www.mars.com/privacy. 

    

8. GOVERNING LAW: All issues and questions concerning the construction, validity, interpretation and enforceability of these Official Rules or the rights and obligations of entrants, Sponsor or the Released Parties in connection with the Sweepstakes will be governed by and construed in accordance with the internal laws of the State of New Jersey, without giving effect to any choice of law or conflict of law rules or provisions that would cause the application of any other laws.

9. DISPUTE RESOLUTION: The parties each agree to finally settle all disputes only through arbitration; provided, however, the Sponsor shall be entitled to seek injunctive or equitable relief in the state and federal courts in the State of New Jersey, and any other court with jurisdiction over the parties. In arbitration, there is no judge or jury, and review is limited. The arbitrator’s decision and award is final and binding, with limited exceptions, and judgment on the award may be entered in any court with jurisdiction. The parties agree that, except as set forth above, any claim, suit, action or proceeding arising out of or relating to this Offer shall be resolved solely by binding arbitration before a sole arbitrator under the streamlined Arbitration Rules Procedures of JAMS Inc. (“JAMS”) or any successor to JAMS. In the event JAMS is unwilling or unable to set a hearing date within fourteen (14) days of the filing of a “Demand for Arbitration”, then either party can elect to have the arbitration administered by the American Arbitration Association (“AAA”) or any other mutually agreeable arbitration administration service. If an in-person hearing is required, then it will take place in the State of New Jersey. The federal or state law that applies to these Official Rules will also apply during the arbitration. Disputes will be arbitrated only on an individual basis and will not be consolidated with any other proceedings that involve any claims or controversy of another party, including any class actions; provided, however, if for any reason any court or arbitrator holds that this restriction is unconscionable or unenforceable, then the agreement to arbitrate doesn’t apply and the dispute must be brought in a court of competent jurisdiction in the State of New Jersey. Sponsor agrees to pay the administrative and arbitrator’s fees in order to conduct the arbitration (but specifically excluding any travel or other costs of entrant to attend the arbitration hearing). Either party may, notwithstanding this provision, bring qualifying claims in small claims court.

10. GENERAL: This Offer is subject to all federal, state, and local laws and regulations. Any attempted form of participation in this Offer other than as described herein is void. Sponsors reserve the right to disqualify any individual found, in their sole and absolute opinion, to be tampering with the operation of the Offer, to be acting in violation of these Terms and Conditions or to be acting in an unsportsmanlike manner or with the intent to disrupt the normal operation of the Program. CAUTION AND WARNING: ANY ATTEMPT TO DELIBERATELY DAMAGE THE PROMOTION OR TO UNDERMINE THE LEGITIMATE OPERATION OF THIS OFFER IS A VIOLATION OF CRIMINAL AND CIVIL LAWS. SHOULD SUCH AN ATTEMPT BE MADE, THE SPONSOR RESERVES THE RIGHT TO SEEK DAMAGES OR OTHER REMEDIES FROM ANY SUCH PERSON(S) RESPONSIBLE FOR THE ATTEMPT TO THE FULLEST EXTENT PERMITTED BY LAW. If any provision of these Terms and Conditions or any word, phrase, clause, sentence or other portion thereof should be held unenforceable or invalid for any reason, then that provision or portion thereof shall be modified or deleted in such manner as to render the remaining provisions of these Terms and Conditions valid and enforceable. The invalidity or unenforceability of any provision of these Terms and Conditions will not affect the validity or enforceability of any other provision. Sponsor’s failure to enforce any term of these Terms and Conditions shall not constitute a waiver of that provision, and such provision shall remain in full force and effect.

     

11. SPONSOR: Mars Wrigley Confectionery US, LLC, 110 Edison Place, Newark, NJ 07102. 

12. ADMINISTRATOR: Realtime Media LLC, 2460 General Armistead Ave, STE 209, West Norriton, PA 19403.